Fri. Jan 21st, 2022

Apple has reportedly hired Andrea Schubert, Meta’s communications and public relations leader for its augmented reality (AR) products, according to Bloomberg reporter Mark Gurman in his Switch newsletter. Schubert’s LinkedIn page states that she has been working for Meta for almost six years.

“Meta is the industry leader in headsets with Oculus, so such a lease makes sense as Apple approaches its launch,” explains Gurman. On both Black Friday and Cyber ​​Monday this year, Meta’s Oculus Quest 2 was one of the best-selling products. Not to mention that Meta’s Oculus app topped the App Store in the US on Christmas Day and became the number one free app in the Google Play Store today, a potential sign that a significant number of people will be purchasing the headset this holiday. got a gift.

Rumors continue to circulate about Apple’s AR/VR headset, and Apple is tight-lipped about the product. Bloomberg previously reported that the headset could cost as much as $3,000 and will come with 8K displays, along with 3D sensors for hand tracking. The headset may also need to rely on a connected iPhone or Mac for processor-heavy tasks. However, we don’t have to wait too long for Apple to officially take the wraps off the rumored headset. Apple analyst Ming-Chi Kuo predicts that the mixed-reality headset could launch sometime in 2022.

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