LG Display has come up with more applications for transparent screens with its innovative new concepts that will be on display at CES 2022: the OLED Shelf, Shopping Managing Showcase, Show Window and Smart Window. The company should not be confused with LG Electronics, as LG Display simply creates concepts that other companies can adopt and market.
The OLED shelf consists of two transparent OLED screens mounted on top of each other, and as the name implies, it can be placed on a shelf. LG Display says it’s ideal for the living room, where it can display art or a TV show. The Always on Display mode ensures that the screen is always on, so when a piece of art is on display, that image stays in place just like a real painting, while it blends into the wall behind it.
While the OLED shelf is built for the home, LG Display says the Shopping Managing Showcase is intended for “luxury” department stores. A transparent OLED display is attached to a sleek wooden stand and when placed in front of physical products, it looks like it can create a futuristic shopping experience. It adds an overlay to the items behind it, meaning store owners can add images that highlight certain areas of their products, or even use the display to provide funky visual effects.
LG Display also gave us a glimpse of its Show Window, another business-focused model that consists of four 55-inch transparent OLED screens that can be used to display products in store windows — instead of window stickers, stores can add digital text, which can be displayed on the screen. can be easily changed at any time. The company also showed its Smart Window, another transparent OLED screen that can be used for video calls or presentations in the office, but it didn’t yield any images of that screen.
Since these transparent displays are just concepts, we probably won’t see them in the real world anytime soon, but that doesn’t mean they’re still pretty cool to look at. LG Display has been in the transparent display game for a while, unveiling its first flexible and see-through screen in 2014, and more recently it showed off a transparent TV screen mounted at the foot of a bed. But it’s not just business in transparent screens – the company is also showcasing its crescent-shaped chair with a built-in OLED screen at CES this year.