In the battle for gamers’ eyes, YouTube has dealt another blow. Today, the video and streaming giant announced that Ali “Myth” Kabbani has signed an exclusive deal with YouTube Gaming.
Kabbani, a popular Fortnite and Valorant player, announced his deal with a video stating that the move was “his decision”.
Kabbani’s jump was facilitated by the talent agency responsible for putting DrLupo and TimTheTatman on YouTube and comes as the platform continues to drive popular Twitch personalities away from the site. Last week, variety show streamer LilyPichu announced her exclusive deal with YouTube, and the two join other former Twitch creators like Ludwig, Valkyrae and the infamous Dr. disrespect. In addition to streamers, YouTube has also made exclusive deals with both the Duty and overwatch esports competitions.
Paying creators is a hot button topic for Twitch. While Kabbani didn’t disclose a reason for the change, there were concerns that there would be a pay cut for Twitch’s top creators. A recent Bloomberg In the report, rumors circulated that Twitch plans to cut its share of subscription revenue for its top partners from 70 percent to 50 percent. Twitch has not commented on the report and has yet to make changes to its revenue sharing structure. Streamers reacted strongly to the news, saying such changes could potentially cause creators to migrate to other platforms, such as YouTube in particular.
Twitch has fiddled with its monetization formula, offering flat rates to streamers who play a certain number of ads and a new channel browsing feature, but concerns remain that the Amazon platform isn’t giving its creators a chance. pays its fair share of its billions of dollars in revenue.
Starting tomorrow, all of Kabbani’s 7.4 million Twitch followers will have to migrate to YouTube if they want to watch him play.