Fri. Jan 21st, 2022

Data privacy is a top priority for online merchants, and for good reason: regulators in China, Europe and North America are interested, and iOS 14.5 allowed many consumers to turn off data tracking, negatively impacting businesses that relied on Facebook’s detailed ad targeted at.

With these and other factors in mind, Ben Parr, president and co-founder of ecommerce marketing platform Octane.ai, shared his ecommerce predictions for 2022:

  • Personalization and zero-party data are becoming crucial.
  • Ecommerce embraces web3 and NFTs, but what does that look like?
  • Live shopping is becoming mainstream.
  • Slow but gradual improvement of the supply chain.

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If you’re managing an ecommerce startup’s brand, here’s a handy overview; Parr is even considering whether startups should start putting NFTs on their virtual shelves this year.

“I also like to see brands use tokens for loyalty and rewards, a topic I’ve heard people discuss but haven’t embraced yet.”

My Prediction: We’ll be publishing lots of articles in 2022 with side-by-side data collection tactics. Google has temporarily postponed its plan to end third-party cookies until the second half of 2023, meaning the ad technology landscape will experience tectonic shifts.

We have more expert posts with predictions for 2022 in the pipeline, so stay tuned!

Thank you very much for reading,

Walter Thompson
Senior Editor, BestFitnessBands+
@yourprotagonist

Significance of OpenSea with a $13 Billion Valuation

Image Credits: Nigel Sussman (Opens in a new window)

NFT marketplace OpenSea’s valuation has skyrocketed, but at $13.3 billion, its revenue multiple isn’t very high compared to other software companies, writes Alex Wilhelm in The Exchange.

“It looks like the new OpenSea valuation is cheap compared to recent fundamentals, but a little expensive considering how much the market is thriving and breaking down.”

After a year of talking to marketing leaders, here’s my advice for CEOs:

paper head with puzzle pieces - autism concept.Blue background

Image Credits: Carol Yepes (Opens in a new window) / Getty Images

This is a fantastic time to launch a startup, but if you’re trying to grow one, well, winter is coming.

We’ve already noticed the impact of new data regulations and consumers’ growing desire for more privacy, but here’s another log to throw on the bad news fire: As a percentage of business revenue, marketing budgets plummeted from 11% in 2020 to 6.4 % last year.

“This is the lowest share allocated to marketing in the history of Gartner’s annual CMO Spend Survey,” the research firm reported.

Rebecca Lynn, co-founder and general partner at Canvas Ventures, has had dozens of conversations with budding founders over the past few months.

In a BestFitnessBands+ guest post, she addresses the “downturn on marketing dollar efficiency” and shares several strategies that get results — as well as some “crazy” ideas “that seemed ridiculous at the time.”

Cuba-backed fintech Dave’s public offering puts SPACs to the test

Image Credits: Nigel Sussman (Opens in a new window)

As a startup with relatively good financial performance, Dave, a consumer financial services startup, could have bid its time before going public. Instead, it chose the SPAC route.

While the decision brought benefits, the fact that a cohort of less-than-stellar SPAC lists debuted at the same time also brought some issues, said CEO and co-founder Jason Wilk.

“If I could have done it all over again, I think it would have been the same price discovery and guaranteed capital without the SPAC name associated with it, simply because it was unfair.”

5 Growth Marketing Predictions for 2022

5 Racecourse with numbered lanes

Image Credits: Paolo Bis (Opens in a new window) / Getty Images

Our latest guest column with forecasts for the coming year isn’t just forecasts: growth expert Jonathan Martinez shares several tactics that early-stage companies can use to capitalize on these trends.

Among other things, Martinez shared methods for step-by-step ad testing, his ideas on video ads and influencer marketing, and some thoughts on privacy changes in Facebook and iOS 14.

“I think we’re going to see heavy investment from Facebook and other social media platforms to keep users on their platforms, where they still have access to first-party data,” Martinez wrote.

Where does our data go when cookies disappear?

An oatmeal chocolate chip cookie with a bite on a walnut wooden board.

Image Credits: Robert Lowdon (Opens in a new window) / Getty Images

Digital advertising has changed a lot in the past year and is sure to change even further when Google blocks third-party cookies in Chrome next year.

For publishers, this means spending ad dollars wisely on strategies that maximize ad monetization without relying on old methods, writes James Avery, founder and CEO of Kevel.

In a deep dive into the changing ad world, Avery explains how publishers should prioritize first-party data to collect user insights, the importance of walled garden ad solutions, and why unified IDs are unsustainable in the long run.

Israel’s cybersecurity startups set another record year in 2021

National official state flag of Israel, Jerusalem in a computer technology world

Image Credits: Filograph/Getty Images

According to YL Ventures’ 2021 State of the Cyber ​​Nation report, Israeli cybersecurity startups raised a staggering $8.84 billion last year, more than triple the amount raised in 2020 ($2.75). billion) was raised.

“Cybersecurity in Israel has become a polarized market that accepts only two types of startups: potential unicorns and real unicorns,” writes Yonit Wiseman, associate at YL Ventures.

VCs and founders are maxed out bullish as public markets flash warning signals

Four businessmen used ropes to tighten their money bags, economic austerity, reduced income, economic crisis

Image Credits: VectorInspiration/Getty Images

Public software stocks have lost quite a bit of value so far this year, but valuations for startups continue to rise, seemingly unaffected by declining market sentiment, writes Alex Wilhelm.

“Startups had the best hopes that private investors are right to index heavily on nascent growth rates above other traditional metrics for the private market.

If not, everyone will continue to hold some of the bag in their hands if later rounds are not completed at higher prizes. ”

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